Jim Collins: An Example of “Purpose” Versus “Me-Mission”
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October 28, 2011

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In 2001, Jim Collins’ Good to Great examined 1,435 companies. It observed that the 11 corporate entities that had made the jump from “good to great” over a 40-year period were headed up by relatively unknown chief executives as opposed to “the one genius with 1,000 helpers.”

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In addition, Collins argued, “We found that for leaders to make something great, their ambition has to be for the greatness of the work and the company, rather than for themselves … Celebrity CEOs, at those same decision points, are more likely to favor self and ego over company and work.”

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Researchers from John Molson School of Business at Concordia University in Montreal are currently expanding on their 2009 study that reveals a disturbing conclusion: Management ego is a better indicator of the possibility of financial fraud than corporate governance practices. They connect “managerial hubris” to bad corporate decisions that destroy value.

Mission: Why we do what we do for us.

Purpose: A higher motivation

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